Opportunity
Cincinnati Black Music Walk of Fame (CBMWF) recognizes the music created by those with Hamilton County and Southeastern Ohio roots. The interactive walk celebrates the power of music, the artists, and the creative reach of the region. CBMWF requested a brand creation; a new mark, story, and positioning. Other needs include website, SEO, and management.
Strategy
Our research helped develop a strategy around making greatness obtainable for everyone. By spotlighting the stars we honor, we reveal an intimate, and inspiring connection that gives you behind-the-scenes access to musical greatness. Bold coloration and an affirmational tonality, encourage viewers to carry the torch by walking the path to their dreams.
Results
Organic Search CTR
7%
Industry Standard 3%-5%
Organic Users Increase
51%
Industry Standard 10%-20%
Location: Greater Cincinnati
Phone: 513•436•6730
About Vertical Prophet Technologies
Vertical Prophet Technologies (VPT) is a minority-owned digital innovation firm based in Cincinnati. Our difference is to best-in-class innovation and automation, creating an efficient and straight-line connection to users.
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