Opportunity
Creamalicious Artisan Ice Cream is a nationally distributed ice cream brand that infuses indulgent southern desserts into ice cream. Creamalicious opportunities include brand creation (a new mark, story, and positioning), package design, website, and direct-to-consumer awareness communication.
Strategy
Connect through a positioning centered around nostalgia and family to attract generations of ice cream lovers. Capture true southern heritage and generational recipes in a story inspired by family and the cast iron skillet. Deliver authentic boldness through the lush backdrop of the south, and passionate copy to reinforce the decadent flavor profiles of the brand.
Results
CTR (Click Through Rate)
8%
Industry Standard 1%-3%
Site Traffic Increase
53%
Industry Standard 10%-20%
Location: Greater Cincinnati
Phone: 513•436•6730
About Vertical Prophet Technologies
Vertical Prophet Technologies (VPT) is a minority-owned digital innovation firm based in Cincinnati. Our difference is to best-in-class innovation and automation, creating an efficient and straight-line connection to users.
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